After grad school, Kelli Ann Knerr lost herself. She was an undiagnosed neurodivergent woman who thought she was broken — no identity outside of academia, no creative outlet, no direction. Then she discovered a love of non-junk mail and started making paper hugs.

Look at her now.

Finding Kelli is a handcrafted greeting card business born from that journey — and the cards carry the same energy. Funny, sassy, sarcastic, sweary, and all-around uplifting. Each one is painstakingly crafted with love and a few choice words, because sometimes a card that makes someone laugh out loud is exactly what they needed to find in their mailbox.

Kelli also teaches card-making classes and parties — a chance to make your own paper hug and maybe find a little piece of yourself along the way.